Sunday, 27 March 2011

Audience Questionaire Feedback (Market Research)

Above is a graph that I have compiled after talking to the target audience of my Life video, and asking them what Location they expected me to use in the Life video. The location of the carpark was the overwhelming favourite, and many of the people I asked stated that they felt the carpark should be used as they felt it would fit in with the urban feel of the song, and they expected a song like this to have urban misc-en-scene, so it can also be distinguieshed from a pop music video.

Having watched the US TV show "The Wire", I was keen on replicating the camera methods used in the show in my music video. In "The Wire" the predominant camera method used whilst filming around the "hood" is handheld. They do this to create a sense of realism, and I was going to try and film most of my music video using the handheld camera method. However this proved vastly unpopular with the people that I asked, as they said it would look unprofessional if I didn't use a tripod. The way they voted also showed that they would prefer the tripod method with only 2 people voting for the Handheld filming method.

To try and see if people could distinguish the difference between Hip-Hop and Grime, I asked in the questionnaire what genre the people felt the song "Life" by Giggs was in. 82% of the people answered with Grime, this was reassuring to see however 16% of people still felt it was Hip-Hop and may not be fans of Grime. However I now know, that the audience now what genre my music video is headed towards, and what the video will look like.

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